Katalyst pairs Full Body EMS technology with a boutique fitness experience for the modern American.
During my internship at Studio Mega, I was apart of a team that created the brand identity for Katalyst fitness. I had the privilege of working alongside other creatives, helping to design visual directions and logo mark ideas for each round of presentations. This experience gave me a lot of insight into the process of creating a brand: everything from fast, iterative sketching to compiling research decks on brand competitors.
Creative Director – Sean Barrett
Senior Designer – Mark Baker
Design Intern – Tina Roach
The end result is a brand that feels energetic, personal and intelligent. Pulse-like dot grids and vibrant color palettes invigorate the brand and evoke the idea of electrical muscle stimulation, while a custom logotype and serif typeface balance the technical with human emotion.